REX
MACAPINLAC
About
Music ignited my love for visual design. As a kid, good grades meant trips to FYE or Strawberries where my mom would treat me to a CD of my choosing. I remember unfolding the booklets and studying the art and text inside. Linkin Park's “Hybrid Theory.” Pharrell's “In My Mind.” Missy Elliott’s “So Addictive.” The look always matched how the album sounded; enhanced it even. Years later, I'm grateful I still get to chase this feeling -- and capture it, as a designer myself, by helping brands define and refine their visual identity.
Since 2017, I've worked as a Digital Content Specialist, Website and Social Media Manager, UX/UI Designer, and Assistant Vice President of Marketing.
Previously, I redesigned and managed the website for a bank in Worcester, MA and directed multiple advertising campaigns. For a children's hospital in Boston, MA, I revamped signage and video displays across its entire campus and created videos on patient stories for its social media. Currently, I serve as a Social Media and Digital Content Specialist at a state government agency, the Massachusetts Commission for the Deaf and Hard of Hearing.
In 2019, I was the youngest honoree recognized among Worcester Business Journal's 40 Under Forty, which highlighted Central Massachusetts' 40 most impactful business leaders under the age of 40.
For a more extensive look into my professional background, please view my resume below. I also invite you to connect with me over email and Linkedin! For those more interested in my endeavors as a solo musician, visit here. For album reviews and artist profiles I’ve written, read here! Thanks for visiting.
Relevant Skills
Website Management
Social Media Management
Content Creation
Digital Accessibility
Video Editing
Copywriting
Graphic Design
Digital Marketing
Presentation Design
Email Marketing
Data Analysis and Reporting
SEO and SEM Marketing
Low and High Fidelity Wireframing
Prototyping and Mockups
User Testing and Research
Project Management
HTML, CSS, JavaScript
Tools I Use
Figma
Adobe Photoshop, Premiere, Lightroom, InDesign, & Illustrator
Wordpress
Drupal
Canva
Google Analytics & Google My Business
Microsoft Word, Excel, Forms, Teams, Powerpoint, & Outlook
Hootsuite
Sprout Social
Facebook, Linkedin, Youtube, X / Twitter, TikTok
Mailchimp
Constant Contact
Google Analytics
Trello
Monday
Hubspot
Asana

